A tale of eco friendly toy brand bringing Indian culture to life
PROJECT TYPE
SOCIAL MEDIA
visual identity
branding
web design
Brand story
The name "Culturorama" is inspired by a great vision of embracing Indian handcrafts and cultural values of diversity, inclusiveness, and family. This vision is larger than life or panoramic and hence Culture + orama became Culturorama. This name gives a bold and purposeful brand identity to communicate its core message.
Brand values
The name "Culturorama" is inspired by a great vision of embracing Indian handcrafts and cultural values of diversity, inclusiveness, and family. This vision is larger than life or panoramic and hence Culture + orama became Culturorama. This name gives a bold and purposeful brand identity to communicate its core message.
Playful
Sustainable
Inspired by indian culture
inclusive
equality
nature inspired
ethical
Playful
Sustainable
Inspired by indian culture
inclusive
equality
nature inspired
ethical
Playful
Sustainable
Inspired by indian culture
inclusive
equality
nature inspired
ethical
Playful
Sustainable
Inspired by indian culture
inclusive
equality
nature inspired
ethical
Logo Design
We thought a lot about three core characteristics that describe Culturorama at its best. We identified it to be: Playful, Cultural and Kids friendly. That is how it struck to us that Lord Ganesha - the Indian elephant God - represents all the elements of playfulness, culture and kids friendly. We tried to create a cute colourful logo based on Ganesha for one more reason.There is also a small anecdote: Ganesha himself was a doll created by his moth Parvati and that way it relates better to the brand.
Colour palette
The palette radiates a playful and friendly vibe. The warm tones exude a sense of joy, while the cool shad add a touch of modernity. Together, they create an inviting and visually stimulating environment that perfectly with the brand's kid-friendly essence.
Typography
The name "Culturorama" is inspired by a great vision of embracing Indian handcrafts and cultural values of diversity, inclusiveness, and family. This vision is larger than life or panoramic and hence Culture + orama became Culturorama. This name gives a bold and purposeful brand identity to communicate its core message.
social media
The name "Culturorama" is inspired by a great vision of embracing Indian handcrafts and cultural values of diversity, inclusiveness, and family. This vision is larger than life or panoramic and hence Culture + orama became Culturorama. This name gives a bold and purposeful brand identity to communicate its core message.
Web design
Our website design is a harmonious blend of innovation and simplicity, build on webflow's no-code technology. meticulously crafted for both kids and parents alike.Embracing a clean and intuitive interface, vibrant hues subtly evoke a sense of joy. The seamless navigation is an experience in itself, with playful animations and elements that effortlessly engage users of all ages. it's a digital canvas where every detail is thoughtfully considered to create an immersive, delightful journey.
Responsive design
Our website is optimised for enchantment on mobile devices. From vibrant animations to intuitive navigation, the magic of our brand is seamlessly accessible in the palm of your hand.
Product design with mid journey Ai
We seamlessly integrate AI with the depth of Indian history, tradition, and culture, crafting innovative product ideas that honour our heritage while embracing modernity."
